UX/UI & Digital Product Design

The Challenge
Our goal was to design intuitive digital interfaces and multi-platform web experiences for enterprise clients, highlighting major sporting partnerships like Deloitte's collaborations with the USGA, U.S. Soccer, and the USTA. The objective was to transform complex case study data into responsive, user-centric layouts prioritizing data visualization and custom digital banners. I was responsible for crafting the visual assets and UI elements for these dedicated landing pages.

The Strategy & UX Process
Collaborating with product managers and developers, I prioritized clean typography and frictionless user journeys. Through wireframing and user flow iterations, we ensured that high-traffic dashboards remained legible, accessible, and intuitive across all viewports.

Execution & Interface Design
I translated validated wireframes into interactive, high-fidelity UI systems adhering to global design systems and WCAG standards. By developing scalable typographic grids and component libraries, the final platforms blend corporate guidelines with modern interactions that optimize data clarity.